About Us

A little about our mission...

BEL Box was created to share the love of baking from scratch by empowering baking enthusiasts to make beautiful treats and encouraging them to share their joy with others.

During the holiday season of 2018, Kristen's parents asked her for a wish list. She wanted a baking subscription. One whose kits included specialty ingredients and recipes she wouldn't normally try on her own. She also wanted kitchen tools and gadgets to make these treats. After trying a few subscriptions, she realized the exact experience she was looking for, didn't exist yet. She and her husband, Nick, set out to make this dream a reality and created Bake Eat Love (BEL Box).

We hope you enjoy these baking kits as much as we enjoy creating them and sharing them with you! 

We'd also love to hear from you on social media and see the treats you make. Tag #BELbox in your posts and we'll check them out!

Meet Our Team

Nick

Box Curator

Kristen

Recipe Creator

Maddie

Marketing & Design Intern

Ready to start baking?

Get specialty ingredients and all the guidance you will need to make a delicious recipe delivered to your door this month!